Some of the advice I received when I started working with nonprofit organizations in the early 1990s has stuck with me through the years. The one volunteering gem that has always rung true is that “people volunteer because they are asked to volunteer.” Seems simple, doesn’t it? It is, but there are a few loopholes.
The first is the ask itself. Sending an email or newsletter to your members declaring that your organization needs volunteers almost never works. The best way to ask is in-person, face-to-face. Generally, we are flattered to be asked this way. It conveys that the organization, or at least the person asking, values us and our time. The volunteer prospect may decline, but they will probably feel better about the organization simply because they were asked.
The second caveat is to be sure that the volunteer job is clearly defined. In my mind, volunteer work is not that different from employment. Like an employee, a volunteer should have a job description, tools to do the job, and someone to turn to for help and guidance. They should understand the required time commitment as well as levels of authority and responsibility.
Some organizations excel at this. I was fortunate to have worked for a human resources association. By preparing job descriptions and providing ongoing support, they did a great job of treating volunteers like they would treat employees. Not surprisingly, they rarely had trouble finding volunteers.
My third warning is to approach the ask with the right frame of mind. Happiness, joy, and contentment are all attractive. Set aside any frustration or worry that you may have. Approach every prospect with warmth and optimism. Expect a good outcome and you will have one. Your positive energy will make it easier for volunteers to say yes.
Volunteers are the backbone of most nonprofit organizations. With thoughtful asks and a supportive environment, you can build a volunteer base that will propel your organization forward. I would love to hear how you successfully recruit volunteers. Share your thoughts, and I will include some in a future blog post!