Taking Measure
- Andrew Estep, CAE
- Oct 7
- 2 min read
This month we are shifting from the macro level of culture to the micro world of measuring results using metrics and key performance indicators. We will start with a look at some of the readily accessible resources available to nonprofit organizations.
In this article on the 501 Commons website, the author argues that nonprofit organizations should take time to evaluate their technology systems. He offers details on what should be measured when looking at an organization’s website, data management system, and technical integrations. Working with concrete systems like technology can make it easier to establish metrics for more esoteric topics like member engagement and satisfaction. The following article is another good example of metrics in action.
While this article from 501 Commons describes a very specific use of metrics, the overall process holds true for establishing any data driven management practice. One should start with the project purpose, vision, and goals. This leads to finding ways to determine the technology that will support those goals then maximizing the use of that tech to drive the project or program to success. Having good metrics is important as is presenting the data as in the next example.
This article from ASAE provides a great example of presenting data using color coding. Deciphering metrics and key performance indicators can be a real headache but taking time to color-code the results make the information much more accessible. The article also points out some of the difficulties that can arise with data collection and the need to be transparent with the results.
Color-coding results paint a clear picture, but I like this article from ASAE because it emphasizes the value of the stories behind the numbers. Besides, the basic advice is sound regardless of the year – listen to members, understand their membership journey, and offer effective solutions.
These case studies provide examples of how metrics and key performance indicators can be used in nonprofit organizations. Measurement starts with clarity about what matters most. The tools just make that visible. Next week we will look at some training that is available for effectively creating and using these measurement tools.
